Charlotte Tilbury Beauty Appoints New Chief Marketing Officer: A Strategic Move for Global Expansion
In a recent development, Charlotte Tilbury Beauty has appointed Jérôme Leloup as its new Chief Marketing Officer, marking a significant shift in the company's leadership. This appointment comes on the heels of Demetra Pinsent's departure from the brand after a 14-year tenure as CEO. With Tilbury's continued role as president, chairman, and chief creative officer, the brand is poised for a strategic transformation under Leloup's guidance.
Leloup, previously vice president of Rabanne at Puig, brings a wealth of experience to the role. Over the past six years, he has successfully led Rabanne to surpass the 1-billion-euro sales mark, showcasing his prowess in the beauty industry. His admiration for Tilbury's vision and entrepreneurial spirit, as expressed in a LinkedIn post, indicates a shared passion for driving the brand's global success.
The appointment is particularly notable given the strong performance of Charlotte Tilbury in the UK and US markets. The brand ranks number one in prestige makeup in the UK and third in the US, contributing significantly to Puig's overall success. In the fourth quarter of 2025, Puig's makeup business, led by Charlotte Tilbury, grew by 6.2% in reported terms and 9.8% on a like-for-like basis, making it the strongest-growing segment. This exceptional performance has been recognized by Marc Puig, who described it as 'exceptional' during an analyst call.
As Leloup takes on the role of CMO, the industry anticipates a strategic shift in marketing and brand promotion. With his expertise and Tilbury's creative leadership, the brand is poised to further establish itself as a leading force in the global beauty industry, potentially sparking new trends and innovations in the process.
