Timex's Affordable Tribute to the Iconic 'Torture Test' Era
'It takes a licking and keeps on ticking.' This famous tagline, synonymous with Timex's resilience, has stood the test of time since the 1950s. But here's where it gets interesting: the brand is bringing back this nostalgic slogan with a modern twist, and at a price that's hard to beat.
The watchmaker recently released the Timex Easy Reader Classic, a nod to its vintage 'torture test' watches from the 1960s. These tests, which included submerging the watch in water and shooting it with an arrow, showcased the brand's commitment to durability. And this new model is no exception, offering a sturdy build at an incredibly affordable price point.
But what sets this watch apart? Inside its brass case, you'll find a quartz movement, a nod to Timex's innovation in the 1970s. The watch face features a unique blend of old-school and contemporary design, with classic Arabic numerals and a secondary set of 24-hour markers in a bold red hue. And here's the twist: an Indiglo backlight, typically reserved for digital watches, adds a modern touch to this analog timepiece.
While it may not be designed for extreme adventures, this watch is water-resistant up to 30 meters and offers excellent value for just $71. So, is this a timeless classic or a modern gimmick? You decide. And don't forget to share your thoughts in the comments below!
